Sending Leads to Frazer

Form submissions from your website can be delivered into Frazer as structured leads, attached to the vehicle the customer was looking at.

Editing your form

Start by creating a form or editing an existing one under Vehicles → Templates → Form — your listing type may be named something other than Vehicles — then edit the form in Elementor.

Mapping a field

When editing a DMS form field element, you can set where that field is inserted into Frazer when the lead is submitted.

In the example above, the Phone field is set to insert into the Home Phone section in Frazer.

Every field you want in Frazer needs mapping individually. Fields left unmapped still work normally on your site and still appear in DMS leads — they simply aren't sent onward.

Leads submitted through the form are then fed into your Frazer system automatically.

Available Frazer lead fields

The dropdown groups Frazer's fields by section, so a full credit application can be captured if your form collects it.

Group	Includes
Lead Information	Lead message / comment
Buyer — Personal	First, middle, last name, suffix, date of birth, email
Buyer — Phone Numbers	Home, cell, work phone and extension
Buyer — Home Address	Street, city, state, ZIP
Buyer — Driver License	Number, state, expiration
Co-Buyer — Personal	Name, suffix, date of birth, email
Vehicle Inquiry / Deal	Reference ID, display name, Frazer vehicle ID, description, agreed price, down payment
Trade-In Vehicle	VIN, year, make, model, trim, mileage, colour, allowance, payoff
Credit Application — Identity	SSN, marital status
Credit Application — Residence	Address, months at address, rent/own status, monthly payment
Credit Application — Employment	Status, employer, job title, months employed, monthly income, business phone
Credit Application — Banking	Bank name, phone, checking and savings account numbers

There's a full-name field as well as separate first and last name fields — use whichever matches how your form collects it, rather than mapping both.

Credit application fields carry sensitive data

SSN, driver license numbers, and bank account numbers are among the mappable fields. Collecting them means handling that data on your website and transmitting it onward.

Only add those fields to a form if you genuinely need them, your site is served over HTTPS, and you understand your obligations for storing and retaining that information. A simple enquiry form doesn't need any of them.

Which vehicle a lead is attached to

Leads submitted from a listing page automatically carry that vehicle's identifier, so Frazer knows what the customer was asking about — no field mapping required for it.

A form submitted from a page with no vehicle in context sends the lead without a vehicle attached.

Building a useful lead form

A form that maps well to Frazer usually collects:

• Name and email, at minimum.
• A phone number, mapped to the field your team actually calls — Home, Cell, or Work.
• A message field, mapped to Lead Message / Comment, so the customer's own words carry through.

Trade-in fields are worth adding to a dedicated trade appraisal form rather than a general enquiry form, where they'd depress completion rates.