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SEO Schema

Starter License Extension

The SEO Schema extension adds structured data to your site, describing your dealership and your inventory in the format search engines read. It's what allows a listing to appear in search results with its price, availability, and condition attached rather than as a plain blue link.

Structured data is invisible to visitors. It's emitted in the page source as JSON-LD and consumed by Google, Bing, and other crawlers.

Requirements

Requirement Value
DMS version 1.0.0 or newer
License Starter or higher
Inventory data Categories holding your year, make, model, VIN and similar values

What it outputs

Four blocks of structured data, emitted in the page <head>:

Schema Appears on Describes
LocalBusiness Every page Your dealership — name, address, phone, hours, logo. Multiple locations become departments.
Organization Every page Your business as an organisation, linked to your site URL.
Vehicle / Product Listing detail pages The vehicle — year, make, model, VIN, body type, fuel, condition, price, availability.
VideoObject Listing detail pages with a video The listing's video, so it can appear as a video result.

A fifth block, ItemList, is added wherever the listings scroller element appears, describing each vehicle in the carousel.

How it works

The extension doesn't invent data. It reads what you already store:

  1. You describe your dealership once, under global settings — see Dealership Locations.
  2. You tell it which of your listing categories hold the year, make, model, VIN and so on — see Listing Schema.
  3. Every listing page then emits structured data built from that listing's own values.

That mapping step is the important one. DMS lets you name categories anything you like, so the extension can't guess which one holds the VIN — you point it at each.

Verify with Google's tool

After setting up, run a listing URL through Google's Rich Results Test. It shows exactly what was detected and flags missing recommended fields — far quicker than reading page source.

Next steps